Category: Distribution
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Implementing the Bullseye Framework to Find the Right Marketing Channels
Crafting a killer channel strategy is a game-changer, especially for startups itching to grow fast. Nailing this strategy means you’ll reach your audience more effectively, cut distribution costs, and keep customers happy. Drawing from gems like “Traction” by Gabriel Weinberg and Justin Mares, “Blitzscaling” by Reid Hoffman and Chris Yeh, and others, let’s break down…
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How to Move On From Innovators and Early Adopters to the Early Majority
So, you’ve wooed the tech geeks and early adopters with your shiny new gadget or innovative app. Great! But now you’re staring at the vast chasm between them and the early majority, wondering how to leap across without falling in. Innovators and early adopters are the initial groups in the technology adoption lifecycle, a concept…