Tag: Business Strategy
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How to build focused KPIs as an early stage startup.
When you’re running an early-stage startup, deciding which metrics to focus on is like being in an old-school restaurant with five forks in front of you. Sure, all those little tools look shiny and useful, but they can easily lead to disaster if you don’t know which one to use. Here’s your no-BS guide to…
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Beating the Research Blues: Revive Your Startup Spirit
Starting a business is like riding a roller coaster – thrilling, unpredictable, and occasionally vomit-inducing. One common pitfall many entrepreneurs face is the sense of demotivation that can stem from excessive research into competitors. It’s like staring into the abyss and the abyss giving you a smug grin. Here are some tips to navigate this…
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Assumption Mapping: The Startup Wizard’s Guide to Not Failing
Starting a startup at the idea stage feels a bit like cooking a new recipe blindfolded. You’ve got a great concept, but no idea if anyone will actually eat it. This is where assumption mapping comes in—a sanity check before you start serving your gourmet ideas to the world. Step 1: Identify Assumptions Think of…
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Turn Early Adopters into Superfans: Secrets to Boosting Loyalty and Engagement with ownership.
Even as it faces accusations of poor build quality, paywalled features and other missteps, you cannot argue that Tesla enjoys a level of loyalty few companies do. Do you dream of creating the same level of fanboyism that Tesla enjoys, boosting customer loyalty, word-of-mouth marketing, and overall engagement? Fostering a sense of ownership among your…