Angkan Mukherjee

Growth Strategist | Venture Builder | GTM | Esade MBA | Cook

Category: Go To Market

  • Why Activation Rate & Time to Value Are the SaaS Supermetrics in Your First Year

    Why Activation Rate & Time to Value Are the SaaS Supermetrics in Your First Year

    And why CAC, LTV, and top-of-funnel metrics can wait. In our last piece, we talked about why paid pilots beat free trials almost every time—because they create skin in the game, clear expectations, and measurable progress. But here’s the follow-up question no one asks out loud: “What happens after the sign-up? How do we know… Read.

  • Should Your SaaS Pilot Be Free?

    Should Your SaaS Pilot Be Free?

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    Probably not. . Offering a free pilot might sound like a smart move. You’re a young SaaS company, hungry for logos, eager for feedback, and trying to get your product into real hands. Should SaaS pilots be free? Surely making it free removes friction… right? Well—yes. And also no. Mostly no. A free pilot can… Read.