Angkan Mukherjee
Growth Strategist | Venture Builder | GTM | Esade MBA | Cook
Category: Sales
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GTM Experiments by Stage: What to Test, When, and When to Stop
Every startup says they’re “running experiments.” Most of them are just guessing with extra steps. Wrong experiment at the wrong stage is worse than no experiment at all. You burn runway, convince yourself you’ve learned something, and build a GTM motion on top of a broken foundation. Here’s the actual framework. The Core Problem GTM Read.
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The Founder-Led Sales Ceiling Is a Data Problem, Not a People Problem
Your win rate is 35%. Your new AEs are closing at 12%. The board is asking questions. Your instinct is to hire better salespeople. Wrong diagnosis. Wrong fix. What’s Actually Happening When founder-led sales stalls, the conventional playbook is to bring in a VP of Sales with “experience in the space.” The logic feels airtight: Read.
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Should Your SaaS Pilot Be Free?
Probably not. . Offering a free pilot might sound like a smart move. You’re a young SaaS company, hungry for logos, eager for feedback, and trying to get your product into real hands. Should SaaS pilots be free? Surely making it free removes friction… right? Well—yes. And also no. Mostly no. A free pilot can Read.
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How to Deliver a Demo That Wows Potential Clients
Nailing a product demo isn’t just about showing off features—it’s about making your audience see the value, feel the excitement, and leave thinking, “I need this!” Whether you’re pitching to a Fortune 500 company or a scrappy startup, a killer demo can be your golden ticket to closing deals. Let’s break it down step by Read.
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How to Build a Simple B2B Sales Handbook for Early-Stage Startups
