Category: Sales

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  Should Your SaaS Pilot Be Free?

  July 18, 2025

  Go To Market, Sales

  Probably not. . Offering a free pilot might sound like a smart move. You’re a young SaaS company, hungry for logos, eager for feedback, and trying to get your product into real hands. Should SaaS pilots be free? Surely making it free removes friction… right? Well—yes. And also no. Mostly no. A free pilot can… Read.

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  How to Deliver a Demo That Wows Potential Clients

  March 11, 2025

  Product, Product-Market Fit, Sales

  Nailing a product demo isn’t just about showing off features—it’s about making your audience see the value, feel the excitement, and leave thinking, “I need this!” Whether you’re pitching to a Fortune 500 company or a scrappy startup, a killer demo can be your golden ticket to closing deals. Let’s break it down step by… Read.

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  How to Build a Simple B2B Sales Handbook for Early-Stage Startups

  September 25, 2024

  Sales

  Let’s be real—you have been networking and talking to a lot of people who say they are interested in your product but you don’t know how to go about closing the deal. If you’re an early-stage startup, you need a game plan. Your sales team (even if it’s just you right now) needs a solid… Read.