Angkan Mukherjee
Growth Strategist | Venture Builder | Esade MBA | Cook
Tag: Product-Market Fit
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Assumption Mapping: The Startup Wizard’s Guide to Not Failing
Starting a startup at the idea stage feels a bit like cooking a new recipe blindfolded. You’ve got a great concept, but no idea if anyone will actually eat it. This is where assumption mapping comes in—a sanity check before you start serving your gourmet ideas to the world. Step 1: Identify Assumptions Think of… Read.
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Create Killer Product-Market Fit Surveys Using a Dash of Behavioral Science
So, you have pushed out the first iteration of the product; there are numbers on your screen telling you how people are using it but you have no idea what they think of it or how to make it better. You know it’s time to talk to your first customers. So, how do you make… Read.
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Turn Early Adopters into Superfans: Secrets to Boosting Loyalty and Engagement with ownership.
Even as it faces accusations of poor build quality, paywalled features and other missteps, you cannot argue that Tesla enjoys a level of loyalty few companies do. Do you dream of creating the same level of fanboyism that Tesla enjoys, boosting customer loyalty, word-of-mouth marketing, and overall engagement? Fostering a sense of ownership among your… Read.
