Angkan Mukherjee
Growth Strategist | Venture Builder | GTM | Esade MBA | Cook
Tag: SaaS monetization
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The Economics of Freemium: Marginal Utility and Smart Feature Gating
Thesis: Freemium works when the free plan delivers the first unit of value — the steep part of the curve where users get hooked. The paywall should sit just before utility starts to flatten for heavy users. That is where people are most willing to pay for the next unit. Why Economics Matters Economists like… Read.
