Auctus: resources to serve your ideas.
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When you’re running an early-stage startup, deciding which metrics to focus on is like being in an old-school restaurant with five forks in front of you. Sure, all those little tools look shiny and useful, but they can easily lead to disaster if you don’t know which one to use. Here’s your no-BS guide to…
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Starting a business is like riding a roller coaster – thrilling, unpredictable, and occasionally vomit-inducing. One common pitfall many entrepreneurs face is the sense of demotivation that can stem from excessive research into competitors. It’s like staring into the abyss and the abyss giving you a smug grin. Here are some tips to navigate this…
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Starting a startup at the idea stage feels a bit like cooking a new recipe blindfolded. You’ve got a great concept, but no idea if anyone will actually eat it. This is where assumption mapping comes in—a sanity check before you start serving your gourmet ideas to the world. Step 1: Identify Assumptions Think of…
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Got a game-changing idea but not sure if it’s a hit or a miss? Before you dive headfirst into the entrepreneurial deep end, let’s make sure your concept floats. Crafting the perfect validation survey is your secret weapon to gather real insights and steer clear of startup pitfalls. Here are six tips to help you…
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So, you have pushed out the first iteration of the product; there are numbers on your screen telling you how people are using it but you have no idea what they think of it or how to make it better. You know it’s time to talk to your first customers. So, how do you make…
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Even as it faces accusations of poor build quality, paywalled features and other missteps, you cannot argue that Tesla enjoys a level of loyalty few companies do. Do you dream of creating the same level of fanboyism that Tesla enjoys, boosting customer loyalty, word-of-mouth marketing, and overall engagement? Fostering a sense of ownership among your…
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Crafting a killer channel strategy is a game-changer, especially for startups itching to grow fast. Nailing this strategy means you’ll reach your audience more effectively, cut distribution costs, and keep customers happy. Drawing from gems like “Traction” by Gabriel Weinberg and Justin Mares, “Blitzscaling” by Reid Hoffman and Chris Yeh, and others, let’s break down…
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So, you’ve wooed the tech geeks and early adopters with your shiny new gadget or innovative app. Great! But now you’re staring at the vast chasm between them and the early majority, wondering how to leap across without falling in. Innovators and early adopters are the initial groups in the technology adoption lifecycle, a concept…
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