Angkan Mukherjee
Growth Strategist | Venture Builder | GTM | Esade MBA | Cook
Category: process
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GTM Experiments by Stage: What to Test, When, and When to Stop
Every startup says they’re “running experiments.” Most of them are just guessing with extra steps. Wrong experiment at the wrong stage is worse than no experiment at all. You burn runway, convince yourself you’ve learned something, and build a GTM motion on top of a broken foundation. Here’s the actual framework. The Core Problem GTM… Read.
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How to build focused KPIs as an early stage startup.
When you’re running an early-stage startup, deciding which metrics to focus on is like being in an old-school restaurant with five forks in front of you. Sure, all those little tools look shiny and useful, but they can easily lead to disaster if you don’t know which one to use. Here’s your no-BS guide to… Read.
