Angkan Mukherjee
Growth Strategist | Venture Builder | GTM | Esade MBA | Cook
Tag: sales playbook
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GTM Experiments by Stage: What to Test, When, and When to Stop
Every startup says they’re “running experiments.” Most of them are just guessing with extra steps. Wrong experiment at the wrong stage is worse than no experiment at all. You burn runway, convince yourself you’ve learned something, and build a GTM motion on top of a broken foundation. Here’s the actual framework. The Core Problem GTM… Read.
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The Founder-Led Sales Ceiling Is a Data Problem, Not a People Problem
Your win rate is 35%. Your new AEs are closing at 12%. The board is asking questions. Your instinct is to hire better salespeople. Wrong diagnosis. Wrong fix. What’s Actually Happening When founder-led sales stalls, the conventional playbook is to bring in a VP of Sales with “experience in the space.” The logic feels airtight:… Read.
