Angkan Mukherjee
Growth Strategist | Venture Builder | GTM | Esade MBA | Cook
Tag: Startup Validation
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WHY “GOOD ENOUGH” ALWAYS WINS (AND FOUR WAYS TO BEAT IT ANYWAY)
Founders keep losing deals to worse products that already have a monthly subscription. Here is what actually breaks that. “Do you like spending twenty dollars a month on brand name razors? Nineteen go to Roger Federer.” That is Michael Dubin, in a warehouse in Venice, California, riding a forklift, talking directly into a $4,500 camera.… Read.
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Assumption Mapping: The Startup Wizard’s Guide to Not Failing
Starting a startup at the idea stage feels a bit like cooking a new recipe blindfolded. You’ve got a great concept, but no idea if anyone will actually eat it. This is where assumption mapping comes in—a sanity check before you start serving your gourmet ideas to the world. Step 1: Identify Assumptions Think of… Read.
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How to Create Validation Surveys for Pre-Product Ideas
Got a game-changing idea but not sure if it’s a hit or a miss? Before you dive headfirst into the entrepreneurial deep end, let’s make sure your concept floats. Crafting the perfect validation survey is your secret weapon to gather real insights and steer clear of startup pitfalls. Here are six tips to help you… Read.
